Will temporary work visas rebuild public confidence?
Australia’s Business Council has come out in support of new measures to reform how the country issues temporary work visas.
“The capacity for businesses to hire temporary workers to fill genuine skill shortages has been an overall boon for Australia, allowing the economy to ride out volatile economic cycles including in the mining industry,” Business Council chief executive Jennifer Westacott said following an announcement from the Turnbull government that a new framework for temporary skilled worker visas would be introduced.
“Businesses naturally prefer to hire Australians wherever possible – it’s easier, it’s cheaper and it means workers come ready with valuable local knowledge and skills,” she added. “However, when there aren’t enough skilled workers available, a small number of temporary visas can be the deciding factor in whether or not a large investment goes ahead.”
Similar to most countries in the world at the moment, the state of immigration is a big issue. Most governments are currently trying to hammer out a balance between much-needed foreign labour, and securing enough jobs to keep local populations happy.
“Now that the government has taken this decision, it is crucial that they work with employers to get the details right and ensure industry’s ability to fill genuine skills shortages is enhanced, not degraded,” Westacott added. “If we’re serious about getting Australians into skilled jobs, we must also revitalise our neglected vocational education and training system which has been treated like the poor cousin of the universities.
She said: “We also need to look at the kinds of incentives that could encourage Australians to take up jobs in regional areas. It is vital that the new list of occupational categories be flexible so it can be reviewed by industry and government, and updated as economic circumstances change.
“The new scheme should include frequent public reporting about how the visas are used to ensure public confidence in the scheme,” Westacott explained. “The government should ensure that all Employment Migration Agreements are preserved as they underpin investments across the country that employ thousands of Australians.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.