May 20, 2020

Will Autonomous Cars Eliminate Driving Jobs?

Automated Vehicles
Harry Menear
5 min
Will Autonomous Cars Eliminate Driving Jobs?

Autonomous vehicles might be a double-edged sword for the driving sector, and they’re well on the way - people with personal interest across the board are already sponsoring legislation to speed up the process of getting them onto our roads. With well-developed local autonomous driving laws already taking shape across various parts of Australia, law-makers are on track to see to a smooth transition that takes everyone on board.

There are a number of predicted outcomes for how autonomous vehicles could impact real human drivers. In the worst-case scenario, autonomous vehicles might drain away jobs, taking millions from the sector. In a zero-sum scenario, there might be a decrease in certain types of driving-related jobs and an increase in others. And in the best case, we’ll see an increase in desirable jobs and a reduction in more physically demanding jobs in the sector.

As it turns out, the worse cast scenario is the least plausible within the next few decades given the level of automation needed for it to hold To back up the plausibility of the best case scenario, here are 5 reasons why autonomous driving might not be the worst thing to happen to driving jobs.


Only One-Fifth of Driving Jobs are Actually at Risk

A 2017 report from the Department of Commerce’s Economics and Statistics and Administration shows that driving-related jobs employed some 15.5 million people in the U.S. Only about a fifth of them operate motor vehicles like trucks and taxis.

So if autonomous vehicles take over the roads completely, they’ll only take away a small fraction of driving-related jobs. If anything, driving jobs related to off-the-road tasks such as customer care, emergency management, registration and booking, and auto repairs will only increase.


Level 5 Automation is Still Several Decades Away

According to the Society of Automotive Engineers, there are 5 levels of automation, based on the extent to which human intervention is needed. At level 0, there is no automation, and at level 5, no human intervention is required. As it turns out, level 5 automation is still several decades away, and what we’re mostly looking forward to in the nearest future are level 2 and 3 automation.

 That implies that humans will still be placed in charge of many functions of the autonomous vehicles, especially around city streets. And even when level 4 and 5 self driving cars are produced out on a mass scale, they’ll most likely be consigned to interstates and highways for the long run rather than busy city streets.



Drivers Don’t Just Stay Behind the Wheel

Even if autonomous vehicles navigate the road without human intervention, they still can’t fully replace drivers. Drivers do a whole lot more than just drive, including checking the vehicles, repairing vehicles that break down in the middle of the road, loading and securing cargo, and provide customer service. Most of these other tasks are completely beyond the scope of automation as we know it. What we’ll most likely see is a level of automation that assists drivers to make their job easier.


Legislation Preventing Companies from Taking Over

Lawmakers across various levels are keen to ensure that the introduction of autonomous vehicles doesn’t leave a negative net impact on society. Regulations are also in place to prevent companies from deploying level 4 - 5 autonomous vehicles without proper maintenance and servicing facilities in place to cater for vehicle malfunctions along the way.

Current certification will need to find an equivalent to ensure that vehicles are being operated safely – endorsements such as the CDL air brakes test for truck drivers will need to be updated for the new driving landscape, whether that looks like certifying remote operators or ensuring coders have that kind of specific knowledge to produce safe vehicles.

Throw into the mix the complexities of interstates with multiple parties setting standards across various jurisdictions, and fully self driving cars will have to navigate many regulatory barriers before they even get onto the road in a commercial setting.


The Rise of Teleoperation

Rather than fully automated cars, what we’ll likely see in the near future is an increase in teleoperated vehicles. Many autonomous companies are putting truckers and drivers behind a desk in a control-room filled with screens and steering setups.

From trucks and forklifts to delivery robots, these teleoperation centers are equipped to carry out transportation and logistics tasks remotely. The drivers intervene mostly during unusual situations or when the trucks approach busy areas. As such, teleoperation allows truckers to handle more than one vehicle at a time, reducing the need for physically demanding driving jobs.


AI Could Add Jobs

Rather than suck away millions of jobs in the driving sector, autonomous vehicles, together with the IoT and proliferation of highly competitive connectivity plans will most likely strengthen the sector and make life easier for drivers.

What’s more, the transportation industry is usually one of the slowest to adopt new technology - the number of old-model cars and trucks on the road is a good indication of this fact.

Of course, as the number of autonomous vehicles increases, many people will need to re-skill. But it seems that instead of a steady stream of autonomous vehicles taking jobs from drivers, the introduction of this new technology will be more gradual, and will modify the existing arrangement rather than replacing it entirely. Drivers may have to change the way they operate, but they are unlikely to be replaced by a robot – at least, not in the near future.


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Jul 24, 2021

Amobee Appoints Nick Brien As CEO

Elise Leise
2 min
Nick Brien, a CEO with a proven advertising track record, will help Amobee achieve digital growth

In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools. 

Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’. 

How Did Brien Get Here? 

Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers. 

‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’. 

What Does This Mean for Amobee? 

Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success. 

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