Why Tony Abbott should not eliminate gender reporting in the workplace
Red Tape Day – a biannual event for the Australian government – today started hacking away at the obstacles clogging up efficiency for many businesses. One of the regulations speculated to be cut was an initiative to increase mandatory gender reporting for companies with 100 or more employees. All regulations cost money to implement within a business, and take time to research and fill out the paperwork; however, not all regulations should be considered restrictive red tape – gender reporting is one of those regulations.
Getting rid of red tape is definitely a step in the right direction. But regulations like gender reporting have merit, especially in a business world that continues to work towards equality, and the benefits in this case greatly outweigh the negatives.
Removing the obstacles to women who work could boost the economy by as much as $25 billion a year, according to the Grattan Institute. Although a majority of men within the financial sector believe that women are well represented, they actually only make up 7 percent of finance sector CEOs. Gender reporting currently, as it’s not mandated, shows that a company is serious about making sure women are represented in the management ranks. But the information provided by this new regulation will give Australia a much more accurate picture of where it is in terms of gender equality, and allow businesses to make the changes to move towards a more diverse workplace.
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Prime Minister Tony Abbott’s push for the groundbreaking six-month full salary pay for new mothers has made him one of the foremost feminists in government. He is considered by many to be a feminist, would gain even more respect from feminists by keeping this regulation free from cuts.
Critics of the regulation claim that some companies already disclose gender information, so there’s no need to regulate it. Like with any kind of voluntary information reporting however, those who openly report often have the least amount to hide.
Open access to statistics regarding diversity in the workplace could lead businesses in Australia towards being a leading nation in gender equality, if this regulation passes the round of cuts.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.