Why the Philippines has plummeted in the world logistics rankings
In the wake of Rodrigo Duterte’s election to the presidency of the Philippines, the country’s ranking in the World Bank’s Logistics Performance Index (LPI) has fallen by 14 places to 71st this year, from 57th place in 2014.
The report “Connecting to Compete 2016: Trade Logistics in the Global Economy” showed that the Philippines scored 2.89 this year from 3.14 when it ranked 44th in 2010.
Players in the Philippines’ logistics industry have raised concerns over a series of recent driecrtivesw issued by the country’s Bureau of Customs (BoC) which, they say, have made live contracts with the Philippine Ports Authority (PPA) more uncertain.
These directives have supposedly hampered PPA’s regulatory authority in licensing port operators, which port stakeholders considered as a midstream change in rules.
The Philippines’ score in the WB report dropped across all fronts except in timeliness of shipments, which jumped to 70th year from 90th in 2014.
The country’s ranking in customs services dropped to 78th place from 47th based on the efficiency of the clearance process that included speed, simplicity, and predictability of formalities by border control agencies.
For quality of trade and transport-related infrastructure, the nation dropped to 82nd from 75th. Its rank for easing the arrangement of competitively priced shipments nosedived to 35th from 60th. The ranking of the Philippines slipped to 77th from 61st for competence and quality of logistics services including transport operators and customs brokers. It also fell to 73rd from 64th on the ability to track and trace consignments.
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Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.