May 19, 2020

Why Performance Horizon is expanding into Japan

2 min
Why Performance Horizon is expanding into Japan

The global leader in digital partner marketing Performance Horizon has hired key executives from tech giants Google, Twitter among others to its growing team in Sydney to expand its presence in Japan.

The company is set to open a new office in Tokyo, as JAPAC GM Peter Mycock is improving the operation with technology partnerships, localized teams and a focus on product development within its core division.

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“Three years ago, we embarked on an ambitious plan to revolutionize digital partner marketing and build our brand in the region,” said Mycock. “We’ve established a dominant footprint in Australia and Japan, where the market recognized that a scalable API-based technology approach consistently drives better margins and growth.

“This is a testament to the product, team and adoption by brands, agencies and partners, and we’re excited about the incredible growth opportunities ahead.”

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Performance Horizon drives customer acquisition, increases revenue and profitability gains through its online marketing channels for major Aussie brands such as National Australia Bank (NAB), Samsung, Westfield and The Iconic.

This also includes the company’s ability to provide customised reporting, automated payments, real-time insights and partner optimisation.

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The leading provider of SaaS solutions for digital partner marketing, Performance Horizon allows brands to connect directly with their marketing partners to increase customer acquisition and drive high margin revenues from online marketing channels.

“Digital ad spend is projected to reach $49 billion in Asia-Pacific by 2016,” said Performance Horizon CEO Malcolm Cowley. “Our presence in the region is growing rapidly, as brands engaged in digital commerce in this important region seek solutions to increase customers and revenues from their online marketing channels and partners.”

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Jul 24, 2021

Amobee Appoints Nick Brien As CEO

Elise Leise
2 min
Nick Brien, a CEO with a proven advertising track record, will help Amobee achieve digital growth

In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools. 

Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’. 

How Did Brien Get Here? 

Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers. 

‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’. 

What Does This Mean for Amobee? 

Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success. 

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