Why New Zealand is attracting Chinese tourism investors
New Zealand businesses with a stake in the country’s tourism industry will be pleased to know that they could have a very big helping hand – from China.
The Chinese Chamber of Commerce is hosting a tourism investment summit to help then capitalise on the growing Chinese tourism market and encourage investment in this country's infrastructure.
The chamber is organising the New Zealand Tourism Investment Summit to take place in Auckland on October 31st and Queenstown on November 2nd.
The high profile event will host about 100 high net worth guests, comprising China's top tourism investors, in addition to those all too important investors looking to invest in tourism infrastructure.
China is New Zealand's biggest partner when it comes to trade and there will be over 50 direct flights from New Zealand to China per week over summer. New Zealand tourism arrivals have reached record levels; they hit 3.36 million in the year, with China contributed the largest increase with almost 84,000 people.
New Zealand’s tourism industry is seeking to attract off season tourists as well as increased investment in infrastructure; it is estimated that the country will have a shortfall of 26 hotels in the next decade.
The conference will also examine how New Zealand-based companies can understand the evolving Chinese affluent tourist and target increasing numbers of independent travellers who don't travel with conventional groups.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.