Why JF Hillebrand is good to the last drop
Founded in Germany in 1844, servicing freight barges along the Rhine, today JF Hillebrand has a presence in every major beer, wine and spirits market – both production and consumption – around the globe. With its headquarters in Mainz, Germany, the business has more than 58 offices around the world with a workforce of more than 2,500. Locally, JF Hillebrand has offices in Sydney, Adelaide and Auckland.
Australia and New Zealand are known around the world more for their wines than beers or spirits, with 80 percent of JF Hillebrand's local business focused on exports and only 20 percent on imports.
JF Hillebrand deals with more than 500 customers throughout Australia and New Zealand, amongst which large clients industry stalwarts such as Treasury Wine Estates (responsible for Penfolds and Wolf Blass amongst other brands), Accolade Wines (Hardys), Pernod Ricard Winemakers (Jacobs Creek), and Casella Wines (Yellowtail). While these customers each ship several thousand containers each quarter, JF Hillebrand also caters to smaller businesses producers who may ship as little as a single case of wine each year.
The United Kingdom is Australia’s largest export destination by volume accounting for 32 percent of all litres exported. Interestingly while China only represents 12 percent of litres exported it has just become their number one market by value and continues to grow. The UK market is heavily influenced by the major supermarket chains such as Tesco, Sainsbury’s, Marks & Spencer, and Waitrose with more than three quarters of this wine shipped in bulk and then bottled in the UK. Bulk wine travels across the globe by sea in 24,000-litre flexitanks fitted inside standard 20 foot shipping containers.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.