Why the Australian film industry has struggled
Maybe you’ve heard of The Lego Movie? As was written in our sister site Business Review Canada, the Sydney-based visual effects company behind the film—Animal Logic—has recently expanded and set up a second animation studio in Vancouver, Canada. So how does this affect the struggling film industry in Australia? Should Aussie executives be worried?
Animal Logic has also been recently responsible for the visual effects showcased in recent films such as Insurgent as well as Avengers: Age of Ultron. However, the company released a statement reaffirming its commitment to its home office in Australia, which supports about 500 employees across its operations. The Sydney studio is continuing its production of animated projects LEGO Batman and Ninjago, each of which is scheduled to hit theaters in 2017.
“We remain committed to the Australian creative industries, and to continuing to produce great work in animation and visual effects,” said Animal Logic CEO and co-founder Zareh Nalbandian. “Our Sydney studio continues its focus on the current projects in production, as well as ongoing development of our growing slate of films being developed by Animal Logic Entertainment.”
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Australian cinema is coming off one of its worst years at the box office in 2014, as locally produced film only made up 2.4 per cent of the overall box office. It was the second lowest numbers since 1977. After American film star Johnny Depp received threats from Australian Minister of Agriculture Barnaby Joyce that his two dogs would be euthanised after being smuggled into the country in defiance of quarantine laws, the belief around the country is the film industry doesn’t garner the same respect as others such as agriculture or mining.
“This is an industry that employs thousands of people,” said Gold Coast Liberal MP Steve Ciobo. “We have thousands of people who are reliant on the film and TV industry that recognize the film and TV industries play a really important economic contribution.
“What we need to do is make sure that we’re as sensitive to the agricultural sector as we are to the mining sector as we are to the film and TV sector. We need to make sure that we send a clear message that we value the jobs that these industries create.”
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But there are other factors in play here. The most problematic is its heavily subsidized financial state, as TV and film producers have already warned that further cuts to its funding body, Screen Australia, could seriously impact the industry. The government is planning to cut about $1 million from it, as Screen Australia said in a statement that it had already reduced its operating costs by 44 per cent since its formation in 2008.
Although recent American blockbuster films such as San Andreas have been shot in Australia, there’s no sure way to know what the future of the industry may hold.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.