May 19, 2020

Telstra's clear path to the top

Harry Allan
2 min
Telstra's clear path to the top

Telecommunications brand Telstra has been named as the most valuable brand in Australia by Brand Finance, with an increase in brand value of 37 percent despite only increasing revenues by 3.6 percent.

The index of the 100 most valuable Australian companies is calculated using the Royalty Relief approach. This formula involves estimating the likely future sales of a brand and calculating a royalty rate that would be charged for the use of the brand – if it were not already owned.

Telstra has topped this brand league table with a 37 percent increase in value since 2015, where it sat in second place. This is a testimony to the growing strength of the brand, especially considering its revenue only grew 3.6 percent over the past year.

Responsible for Australia’s largest mobile network, Telstra provides 17.2 million mobile services, 7 million fixed voice services and 3.4 million retail fixed broadband services across the country.

Telstra’s origins go back to 1901 when the Postmaster-General’s Department (PMG) was established by the Commonwealth government to manage all domestic communications. In the nineties, the Australian Telecommunications Corporation was incorporated, the company that would eventually become Telstra. The domestic trading name of the company was changed to Telstra in 1995 to distinguish the company within an increasingly competitive market.

During this time, Telstra aimed to stay one step ahead of its competitors, something it continues to do to this day. Although probably best known for being a mobile network, Telstra offers so much more to its customers, from broadband to cloud collaboration.

Over the last year, Telstra has undergone a huge rebranding exercise to position itself as a technology brand rather than simply a telecommunications company. This incorporates the mobile, broadband and television services it is famous for as well as business services such as voice-over IP (VoIP), online video and managed network services.

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Jun 22, 2021

Digital Leader Mobiquity Expands Into Asia-Pacific

3 min
Mobiquity pursues a vision of global growth with its first APAC hire—Gustavo Quiroga, its new Vice President of Business Development Financial Services

As an international digital consulting firm, Mobiquity helps a global client base upgrade its digital banking and financial services. The company employs 1,200 team members across 50+ nationalities and serves an estimated 200+ million users each day. Recently, the company built out a digital banking experience for the Bank of the Philippines Islands’ online and mobile platforms—exemplifying its mission to help leading brands engage with technology in meaningful ways. 


To highlight Mobiquity’s services, here are a few of the company’s recent accomplishments


  • Designed and developed the first FDA-approved digital medicine system
  • Launched a five-star mobile ordering app
  • Pioneered a cloud-based IT infrastructure that prevented bank fraud
  • Built the official AWS re:Invent 2017 and 2018 mobile apps 


What Makes Mobiquity Stand Out? 

According to Mobiquity, it's the people that make all the difference. ‘We’re born innovators who like meaty challenges’, the company wrote. ‘We go deeper, getting to the root of your customers’ friction and creating personalised engagements that deliver much more than a digital experience alone’. Now, the company has added former Microsoft and IBM director Gustavo Quiroga to its team. 


Who Is Gustavo Quiroga? 

At Mobiquity, he’ll be the first Vice President of Business Development Financial Services in APAC. With years of experience in the industry, Quiroga has developed numerous tech, business, and customer experience projects: at Microsoft, he led a top Aussie Azure Data and AI specialist team, and at IBM, he applied AI and deep analytics to transform the company’s business processes, CX, and UX. 


Based in Sydney, Australia, Quiroga will start to work with Mobiquity clients in Singapore, Vietnam, and the Philippines and take responsibility for expanding the company’s regional operations. ‘Our best way to impact client outcomes’, he wrote, ‘is by listening to them with an inquisitive and open mind and empowering our people to do the same’. 


When notified of the announcement, Quiroga expressed excitement over his new role. ‘I’m delighted to join Mobiquity and support the company’s rapid expansion across the Asia-Pacific region. I joined Mobiquity to develop, design and implement digital products and services that create meaningful experiences with customers...and I look forward to using my expertise to develop partnerships where we can achieve this every day’. 


Where Does Mobiquity Go From Here? 

In the past six months, Mobiquity has hired over 100 new employees, including the high-profile additions of Howard Moore, Senior Director of Banking, and Ruby Walia, Senior Advisor for Digital Banking. This falls in line with the company’s hyper-growth strategy to deliver digital products to the world. 


As Matthew Williamson, Mobiquity’s Vice President of Global Financial Services, explained: ‘Our appointment of Gustavo demonstrates [our] commitment to hiring an A-list team of talent. The latest addition to the Mobiquity team supports our vision of global growth in Asia-Pacific, as a recognised partner within the banking and finance ecosystem’.


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