Building 4.0: transforming Australian construction
An AU$28mn grant has been awarded by the government for the funding of a revolutionary construction project called Building 4.0 CRC.
Given by Karen Andrews MP, Minister for Industry, Science and Technology, this money brings the total sum invested in the project up to $131mn.
Partnering with over 30 companies and organisations - including Bentley Homes, Taronga Ventures, A.G. Coombs and Salesforce - the project is scheduled to start in July 2020, after seven years in development.
Modernising a key industry
The primary motivation for Building 4.0 appears to be in reaction to the perceived lack of technological evolution within the construction industry generally.
“The building industry is central to our economy, contributing 13% of GDP and employing over 1.4 million Australians. Unlike other sectors, it has failed to modernise and is plagued by rising costs and stagnating productivity,” says the project’s website.
It is hoped that Building 4.0’s diverse incorporation of multiple companies in several different industries will yield a newly energy efficient, people-centric and intuitively connected environment - also called the ‘fourth industrial revolution’ (FIR).
Conceived as a space in which the physical, digital and biological worlds crossover to create a sustainable and technologically advanced society, the FIR has started to be realised by several ‘smart city’ projects around the world.
Reimagining Australian cities
Building 4.0 will seek to overhaul the efficiencies not just of energy, but also wastage, regulations and safety. The projects lists the following net improvements that are expected to occur in the buildings it will construct:
Energy: 40% reduction in overall usage.
Sustainability: Potential for an up to 50% reduction in CO2 emissions.
Cost: Up to 30% reduction in costs via digital planning and on-site fabrication.
Time: 40% less time wasted through better scheduling and data analysis.
Waste: 80% reduction in wastage from better utilisation of construction materials.
In addition, the project will enable 36 people to be trained at PhD level and a further 1,000 at Master’s Degree level, thus creating high-skill work and opening the potential for apprenticeships in cutting-edge industry skills.
Becoming industry disruptors
Building 4.0 is envisaged by its organisers as a disruptive force in the market, which will transform a dominant industry that is need of innovation.
“Australia’s existing high-cost, low-tech building sector is an ideal target for disruption. Building 4.0 CRC will prepare the industry for this event and place Australia among world-leaders in the field,” says the website.
Confident that its methods could yield better results five times or 10 times faster than was previously thought possible, the project could be a significant opportunity for Australia to capture the world’s imagination and catapult it to being a global leader.
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Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.