Bookworld Engages in Book Battle with Amazon
Fans of JK Rowling looking to crack open her latest work,The Casual Vacancy, may do so sooner – and for less money – than Amazon via Australian retailer Bookworld, The Australian reported today.
On Bookworld.com.au, the book retails for $27.99 and guarantees 2-3 day delivery (and no shipping costs, to boot), while Amazon UK offered the same title for $28.15 and estimates delivery in 8-12 working days.
They’re so driven to beat the online retailer, in fact, that Bookworld is offering a 10 per cent discount on any book found for a lower price on Amazon.
"This is the first time a local online book retailer has directly competed with the major international online players,'' Bookworld CEO James Webber told The Australian.
It’s a courageous strategy to implement in Australia’s competitive book market, where delivery and GST often drive up costs and thus send shoppers to big-name websites such as Amazon and Book Depository.
"With the increasing strength of the Australian dollar prices of Australian books have become very expensive compared with directly sourcing them from the UK and US,” Webber acknowledged, adding that around 90 per cent of Bookworld’s titles compete directly with Amazon’s offerings.
Bookworld, whose parent company is the international publisher Pearson, acquired the online sectors of Borders and Angus and Robertson when the chains went out of business last year. In addition to free nationwide shipping, Bookworld offers 5-10 per cent discounts on various items to members of its ‘Citizenship’ program.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.