Bigcommerce Partnering With Alibaba To Take A Swing At Amazon
With Alibaba’s record-setting largest IPO in history on the New York Stock Exchange, it makes sense companies would be vying to partner with the Chinese behemoth. A Sydney software company is one of those lucky companies.
Bigcommerce, an ecommerce software solutions company based in Sydney (and with offices in Austin, Texas and San Francisco, California), has teamed up with Alibaba. Alibaba is planning to integrate its buyer and supplier network with Bigcommerce’s users, making it easier for merchants to source their products directly through to Alibaba’s suppliers. Currently, Bigcommerce’s platform provides their small and medium online retailers with tools like order processing, analytics, mobile commerce and marketing tools, to help these companies manage their growth. The company also offers frameworks for businesses to build their own online stores. There are now 55,000 merchants using Bigcommerce, including about 10,000 in Australia, and they have processed about $5 billion of sales.
"It's a cross-promo deal," said Bigcommerce founder Eddie Machaalani. "We're going to help our people within the Bigcommerce platform source products globally through Alibaba's platform, and they'll be promoting Bigcommerce to their merchants.
"This deal is designed to democratise components of ecommerce. What companies like Amazon do really well is source products based on its buying power at an incredibly low cost and that pushes small businesses out of the market. We want all our businesses across the world to be able to leverage off Alibaba's platform to source products at a low cost as well."
The two companies plan to take on Amazon, hoping to provide it some competition in its monopoly of this merchant-to-consumer platform it has been dominant in for so long.
Information sourced from the Sunday Morning Herald.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.