Best of 2012, #7: Qantas in the Headlines
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Qantas makes the news often enough to break anyone’s Top 10 story list, but with job cuts, an ongoing battle with rival carrier Virgin Australia, a suspended partnership with Tourism Australia and the threat of erasing the Flying Kangaroo from the skies altogether, 2012 has been a particularly headline-grabbing year for the airline.
According to Sky News, the outlook for 2013 is too much cheerier: a lack of growth in passenger numbers has resulted in fallen revenue seat factors (calculated by the number of passengers flown and the distance they flew).
“While we still expect that Qantas retains the lion's share of premium travel, the subdued economic environment on the east coast, partnered with the uncertainty in the mining states, will result in continued pressure on the demand side and ultimately yields,” Macquarie analysts Russell Shaw and David McGregor said in a research note the October monthly operating statistics, Sky News reported.
“Commentary around cutbacks in major mining houses and even government expenditure only adds to the challenges facing mainline domestic's underlying operating trends.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.