Best of 2011, Business Leaders: Apple
Business Review Australia has covered a number of hot topics this year in the Business Leaders section. This week, we'll spotlight those that garnered the most attention.
25 August 2011: Steve Jobs Resigns: What's Apple's Future in Australia?
“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.”
Those are the words of Apple co-founder and CEO Steve Jobs, who announced Wednesday in the US that he is stepping down from his post as the leader of the world’s most valuable company, yet the circumstances surrounding the resignation have yet to be determined.
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What’s known is that 56-year-old Jobs isn’t walking away entirely—he’d like to remain on as chairman of the board and as an Apple employee. “I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role,” Jobs said in a letter to Apple’s board of directors. Steve Jobs has been on official medical leave since January of this year and has battled health complications for nearly a decade. Current COO Tim Cook, tipped to be the next CEO, has been running the show since January so it’s doubtful that major leadership changes will take place.
What does this mean for Apple, and particularly Apple in Australia? For the moment, not too much. The geniuses at Apple will continue to innovate and create the same way they have been.
Smartphone competitors have yet to catch up with the iPhone, and the Apple iPad and iPad 2 still leave tablet competition in the dust. (Adios, HP Touchpad!) In Australia, Samsung Galaxy Tab 10.1 tablets have been banned because of Apple’s pending copyright infringement claims against Samsung.
Still, this is certainly no reason for Google, Samsung, Motorola or any of the other major players in the tech pack to rest on their laurels—Jobs has entrusted his company in the hands of his fellow Apple employees and business will likely continue on as usual.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.