BCG names Neeraj Aggarwal as next regional chair for APAC
Boston Consulting Group (BCG) has named Neeraj Aggarwal as its next regional chair for Asia Pacific, covering the management consultancy’s business in Japan, Australia, South Korea, China, India and South-East Asia.
Currently, the managing director of Indian operations, Aggarwal replaces Janmejaya Sinha, who has held the post since 2009, the company said, adding that Sinha has been elevated as the chairman for India operations.
An alumnus of IIT-Delhi and IIM-Ahmedabad, Aggarwal had earlier served as a member of BCG’s global client team, besides serving as the head of its technology, media and telecom practice.
BCG, is a key global player in business strategy advice and has a presence in 45 countries and recently partnered with The Intercontinental Exchange (ICE), the owner of the NYSE, as it announced the formation of Bakkt: a Global Regulated Ecosystem for Digital Assets.
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BCG president and CEO Rich Lesser announced that the firm will “identify and appoint a new managing director in India before the end of September. We are excited to appoint Neeraj as our new Asia Pacific regional chair...I am incredibly confident about Asia Pacific’s next chapter under his leadership”.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.