Battery storage wars: Sanjeev Gupta to overtake Musk with world’s largest battery
South Australia will be home to the world’s two largest batteries after UK mogul Sanjeev Gupta’s SIMEC ZEN Energy said it would build a 120MW storage solution at the Whyalla steelworks.
This is 20MW greater than that recently completed by Elon Musk’s Tesla, storing power generated by a new solar farm at the steelworks, owned by Gupta’s GFG Alliance.
SA Premier Jay Weatherill said: “As well as being the most powerful battery in the world, SIMEC ZEN Energy’s storage facility will help underpin the long-term viability of the Whyalla steelworks, as well as provide additional benefits to the South Australian grid.
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The SA government is providing a $10mn grant to support the project, which is based at Port Augusta. It is key a step towards Weatherill’s target of generating 75% of electricity from renewables by 2025.
The battery was originally intended to match that of Tesla’s 100MW storage system, but Gupta upped its capacity due to plans to roll out solar power to the wider Whyalla area.
South Australia has been subject to numerous energy sector issues in recent times, recently passing Denmark as home to the world’s most expensive electricity. It is hoped that renewable energy projects like these lead to a more secure supply that in turn could see prices come down.
Indeed, Tesla built its battery near Jamestown inside 100 days, a promise Musk made before the project got underway. The company is also building a giant virtual solar plant in the province, which will see 50,000 homes receive free solar panel installation.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.