Australian universities embrace social media
According to a report released by the Australian Communications and Media Authority, about 90 percent of Australian teenagers aged 12 to 17 use social networking services.
The popularity of social networking services among teenagers has prompted many universities in the country to increase their participation in social media. These universities use social media networks for a wide range of purposes, including providing information about their programs, campuses and activities; recruiting new students; connecting with present and past students, increasing their business profile; and others.
Here is a look at a number of Australian universities that are leading the way in social media.
Monash University mainly uses Facebook and Twitter to connect with its current and prospective students. Its Facebook page contains an FAQ section that provides helpful information for those who are interested in enrolling in its programs, as well as photos of its campuses, students and events. It also has many other Facebook pages to meet the needs of specific groups of students, such as faculty and course-specific pages. Such pages allow students to share academic information and avail of educational tools. In order to boost international enrollment, Monash University is also actively reaching out to potential students in other countries. It is presently the Australian university with the highest number of followers on China's most popular microblogging website, Sina Weibo.
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University of Melbourne
The University of Melbourne is one of the Australian universities that have "meme" pages on Facebook. Set up by students, these pages provide a platform for students to post messages and photos about their experiences at the university, and they give prospective students a better insight into campus life. Additionally, the university holds certain social media events from time to time to reach out to its students. For instance, it collaborated with a social media platform called OurSay to give students the opportunity to post questions to people who have the power to change things, such as the vice-chancellor and the president of the student union. The University of Melbourne is active in many popular social media websites, including Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Instagram and others.
University of Western Australia
The University of Western Australia's Facebook page serves as an online community for its current and prospective students. It helps foster a sense of belonging among students by allowing them to learn about the academic and social aspects of life at the university, as well as build friendships with other students. New and prospective students can connect with the university's staff and current students to get information and advice that can help them transition to college life more easily. The page also provides links to various programs that are being offered by the university. The University of Western Australia also has a community page that is set up by students. This page has more than twice the number of fans as the university's official page.
As social media continues to gain importance as a medium of communication, Australian universities need to step up their social media efforts in order to stay competitive.
Those that are not investing enough time and effort in social media could soon find themselves lagging behind.
About the author
John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to finding the best college degrees.
Seo JungJin: Who is EY’s World Entrepreneur of 2021?
Seo JungJin, founder of biopharma firm Celltrion, which most recently developed an antibody treatment for COVID-19, has been named the EY World Entrepreneur of the Year 2021, becoming the first South Korean in the award’s 21-year history.
Regarded as one of the world’s most prestigious business awards program for entrepreneurs, the EY Entrepreneur of the Year celebrates visionary and innovative leaders from across 60 countries who are transforming the world and fostering growth.
JungJin, who is now honoroary chairman of Celltrion Group, was up against a worthy cast of entrepreneurial competitors, taking the crown from among 45 award winners across 38 countries and territories.
Speaking during the virtual event, JungJin described his own interpretation of entrepreneurship as something that brings together “a group of people toward a common vision, embracing challenges as opportunities and committing oneself to contribute to the greater good”.
Why was JungJin crowned King Entrepreneur?
A South Korean native and now 63 years of age, JungJin founded biopharmaceutical firm Celltrion in 2003. In the nearly two decades since its founding, Celltrion has lived up to its goal of advancing health and welfare for all by developing ground-breaking drugs to treat autoimmune disease, various forms of cancer and, most recently, COVID-19.
The company, which JungJin started with just US$45,000 and five of his colleagues, has since growth to more than 2,1000 employees with sales permits in more than 90 countries and revenues exceeding US$1.69bn.
According to the panel, JungJin’s story is a shining example of the power of an unstoppable entrepreneur to change the world with the pandel moved by both his incredible story and his purpose-driven leadership, innovative mindset and entrepreneurial spirit.
Described by the chair of the EY judging panel Rosaleen Blair as “representing everything an unstoppable should be” from taking on the world’s biggest health care challenges to consistently creating long-term value for his company, JungJin’s story is one of incredible tenacity and perseverance that the judging panel felt most represented the entrepreneurial spirit.
“He’s taken breathtaking risks, both personal and professional, to found Celltrion and grow it into one of the world’s leading biopharmaceutical companies,” says Stasia Mitchell, EY Global Entrepreneurship Leader. “His passion for creating affordable, life-saving health care and flair for tackling global problems has led to many treatments that have helped millions of people worldwide and was especially evident this past year through the creation of a COVID-19 antibody treatment.”
How did JungJin get there?
JungJin's entrepreneurial journey started at an early age when he worked as a taxi driver to get himself through Konkuk University in Seoul, South Korea. After studying industrial engineering, he rose through the ranks of Daewoo Motor Co. before losing his job amid the carmaker’s financial troubles following the 1997 Asian economic crisis.
Following this, JungJin started collaborating with colleagues to explore business opportunities in different industries, though none delivered lasting success. The turning point came after he attended a talk hosted by renowned scholars, which inspired him to focus on the biopharmaceutical sector.
And so he founded Celltrion with just US$45,000 of his savings. The launch of Remsima, credited with being the world's first antibody biosimilar, quickly moved Celltrion up the ranks of the country's fairly underdeveloped pharmaceutical sector. Celltrion followed this success with the launch of drugs for breast cancer and lymphoma that today are being used worldwide.
With ambitions to be the world’s first in different areas, Celltrion has pioneered numerous uncharted areas to great success over the past two decades, most recently responding to the global pandemic by successfully developing an antibody treatment for COVID-19 and working to ensure a timely supply of the safe and effective treatment.
“When I first started, my vision was to help patients gain access to safe, effective and affordable medicines and thereby enhance the quality of people’s lives,” explains JungJin. “The success of Celltrion has enabled me to expand on this while finding new ways to fuel my entrepreneurial drive.”