Why UFC is using Vietnam to expand into Asia
UFC Gym, the fitness gym franchise arm of the UFC, has announced that it will be expanding into Asia with a $15 million investment led by CMG.ASIA, its new expansion partner in the region.
Despite superior economic development in Southeast Asian nations like Japan, Hong Kong, Thailand and The Philippines – Asia’s first UFC Gym will be in Ho Chi Minh City, Vietnam.
This decision was based largely on CMG.ASIA, which is headquartered in the city, and has massive influence across the region when it comes to the emerging fitness lifestyle. UFC Gyms signed a development agreement with the company to open UFC Gyms throughout Southeast Asia.
“UFC GYM is a perfect match to our exciting portfolio of international fitness and entertainment brands that we currently offer in Vietnam and Southeast Asia” Chairman of CMG.ASIA Randy Dobson said.
UFC President Dana White said: “This expansion speaks to the international appeal of UFC’s brand. From our athletes to our fan base, we have seen significant growth throughout international markets.
“We consider Asia as the birth place of Mixed Martial Arts, so we are thrilled that UFC GYM is now expanding into this region; bringing our signature MMA styles of training and fitness to our fans in South East Asia”
“Asia is one of UFC’s fastest growing markets and we want to bring signature MMA styles of training and fitness to all fight fans in this region. Our fans and fitness consumers in Southeast Asia understand UFC‘s brand and we can’t wait for them to train at our signature gyms.”
CMG.ASIA will be investing an additional $15 million into the Vietnamese market and has committed to open at least five new UFC Gyms. The official opening of the gym will take place later this year.
Coal India Secures First-Of-Its-Kind Digital Deal
Coal India Limited (CIL) has appointed Accenture Solutions to digitally transform seven of its open-cast mines as the company strives to improve performance and increase coal production. Accenture is due to lay down digitalisation groundwork until March 2022.
The deal aims to increase coal production by 100 million tonnes (MT) by the end of FY’23. Once the minimum quantity has been surpassed, an agreed sum will be paid to the consultant for every additional sum of coal produced. This success fee will only be paid on the procurement of the minimum assured quantity.
The move will see heavy earth moving machinery (HEMM) fitted with digital sensors to monitor performance efficiency at all levels. Additionally, modern data analytic techniques aim to increase mine productivity and project monitoring through functional system management and effective observation.
An Exciting Venture For Global Mining
CIL, which aims to provide energy security in an environmentally and socially sustainable manner, hopes the move will help transform the entire business of mining operations and ensure higher volumes of coal are acquired at a lower cost.
“This is a first of its kind initiative by the company utilising digitalisation to ramp up coal output,” CIL has said.
A Digital Step Towards Enhanced Performance
Digitalisation is expected to take place at open-cast mines in Kusmunda, Gevra, Dipka of Southern Eastern Coalfields (SECL), Migahi, Jayant, Dudhichua, and Khadia of Northern Coalfields (NCL). Nearly 32% (188 MT) of CIL’s 596 MT output in FY’21 was accounted for by the seven selected mines. However, this new deal is set to see a large increase following the subsequent digital changes due to be made.
“Learning from the outcome and success of this model, we may replicate it in our other large mines,” says CIL, optimistic about the future following the modernisation of their mining.
It is expected that the move will help address roadblocks and guarantee corrective measures are put into place, ensuring the company is able to move forward with its aim of increasing output whilst remaining sustainable and eco-friendly.