May 19, 2020

[VIDEO] Summer Tourism: Encouraging Road Trips & Local Business In SA

marketing
tourism
South Australia
We Photo Booth You
2 min
Instagram Users Love Australia, And Are Now Helping Tourism Efforts

The holiday season is over...or is it? The summer months in Australia—although record-breaking hot—are a lovely time to take a holiday with your family and see part of the land on which you live. It’s a funny thing, living in and around some of the most beautiful spots on the globe, because you take them for granted.

South Australia has upped their tourism game this season to encourage to encourage Aussies from the region to not forget about their own back yard when it comes to a holiday. And what better way to showcase that than a family road trip around the Limestone Coast?

Their latest advert, which is being shown on TV and in cinemas, depicts a fun-loving family exploring their back yard in South Australia. Several local businesses, including Robe Icecream Shop, the Mary MacKillop Centre in Penola and Mayura Station are featured, as well as landmarks like the Big Lobster and the Obelisk at Robe, Coonawarra Railway platform and the Beachport Caravan Park.

"The ad highlights the beauty of the Limestone Coast through the experiences of a young family who are exploring the region," said Leon Bignell, State Tourism Minister and Limestone Coast native. "As the family travels further into the region, we get a sense for how much there is to see and do during a driving holiday through the Limestone Coast.

"The ad brings to mind the road trips that were an integral part of growing up in Australia; we don't do enough of those anymore and we hope this inspires people to make memories on a road trip to the Limestone Coast."

Our Limestone Coast Road Trip is part of the “Best backyard” campaign launched by the SA Tourism Commission, and has featured Eyre Peninsula, Riverland, Murray River Lakes and Coorong, Flinders Ranges, Clare Valley, Fleurieu Peninsula and Yorke Peninsula.

Information sourced from Coastal Leader.

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Jun 9, 2021

Q&A: Professor Loredana Padurean, Asia School of Business

DigitalTransformation
AsiaSchoolofBusiness
smartskills
Leadership
Kate Birch
3 min
Teaching the MIT Sloan Executive Education program at Asia School of Business, Prof. Padurean talks innovation, smart skills and digital transformation

As someone who is creating Asia Pacific’s business leaders of the future, what do you believe are the essential skills leaders require?

In many ways, we need leaders who are Renaissance women/men or polymaths, as opposed to specialists of an industry or a field. A polymath is a person with profound knowledge, proficiency and expertise in multiple fields and today’s leaders have to be able to combine various ideas, look at problems in novel and useful ways, and develop a broad and yet still deep set of skills, talents, and knowledge.

You’ve coined ‘smart’ and ‘sharp’ as skills of the future. What are these?

They are replacements for ‘soft’ and ‘hard’ skills, a concept coined by a US Army doctor in 1972 who observed that his pupils had different skills: dealing with machinery required ‘hard’ skills, while dealing with people and paper were ‘soft’ skills. This concept has served us well since, but I find it too binary, not to mention the semantic implications of the words themselves.

Soft implies gentle, delicate, mild, quiet, tender, weak. However, there is nothing soft in navigating competing perspectives and cultures, handling and delivering critical feedback or dealing with office politics. Instead, I prefer to call these skills ‘smart’. Hard implies rigid, difficult, heavy, static. But how can we think of engineering or software development as static or rigid? I believe ‘sharp’ is more apt as such skills need constant updating or sharpening. 

I think it’s time to reflect on these classifications, because we can drastically change someone’s perspective by how we choose to talk about and frame something. 

How important are smart skills in leadership today?

Smart skills are more important than ever because we live in a world of extreme diversity: generational, ethical, value-based, gender, etc. Gone are the days when giving an order was an effective act of leadership. I personally work with people from five different continents and across five different generations, therefore as leaders, we need to know how to adapt, motivate, inspire and connect. We need to increase our investment in learning about them in action, especially as smart skills are more difficult to develop.

I believe that a successful leader today has to be both smart and sharp. Take cognitive readiness, one of my top 10 smart skills. In order to be cognitive ready, one has to master system dynamics, one of my top 10 sharp skills. Also, did you know that one of the primary reasons why digital transformation fails is not the absence of digital literacy, a sharp skill, but the need for more validation and adaptability, both smart skills. So, instead of thinking of these skills as binary, I prefer to think of them as the yin and yang; co-existing and complementing each other. 

So, you can teach leaders smart skills then?

Yes, you can, via a combination of the classroom experience, plus an action component supported by deeply embedded reflection. At ASB we call this Action Learning, and we teach it both in the MBA and in the executive programs. For example, in teaching a leader emotional maturity as a smart skill, first they need to learn what it is, and then act on it, before reflecting on what we did and how we did it. And then to repeat it, but this time with more expertise and awareness. It’s not easy, but that’s why my favourite mantra is ‘the job is easy, the people are not’. 

Discover Professor Padurean's successful skills for a digital transformation here

 

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