Aussie Businesses Make Pitch for Summer Tourists
Think tourism Down Under is a big deal?
Tourism Australia's goal is to increase Australia's tourism industry by up to $140 billion by the year 2020. Will your business contribute to that goal? Will your business be able to claim your market share?
Check out how similar companies to yours in the tourist business are planning to entice visitors from around the globe.
How Others Are Working It
Hilton routinely discounts room rates when the rest of world wants to swap out their shovel with a beach towel. This gives visitors a break on costs, and fills up the hotel's rooms, usually bringing them up to capacity. Tourist package companies are partnering with advertisers like Viator to draw tourists whenever they conduct online searches for Australia visitor attractions. Some resorts offer guests a total package that includes guided wildlife tours, snorkeling excursions, scuba diving trips and more.
Where Are They Coming From?
Visitors to Australia come from all over the world, in numbers reaching into the six millions, at last count.
Australia is a wildly popular destination for the people from Ireland, England, Wales, Scotland, and the U.S. Though many are from English-speaking countries, French, Italian, Danish and the Spanish are also frequent visitors.
In years past, Chinese visitors have accounted for a large part of the Australian tourism market, and that upward trend is expected to continue in 2015. As such, your business should employ at least one person who is bilingual for each language.
Tip the Odds in Your Favor
First off, get your product or service listed on Australia.com by registering it with the Australian Tourism Data Warehouse. Australia.com is the country’s official tourism site, and it's usually the first stop on any visitor's virtual trip to see what Australia has to offer.
Next, support others' endeavors. Get involved with other businesses in your industry and consider creating package deals that you can market to visitors. For example, if you sell surfboards, partner with a surfing instruction company, and perhaps another sporting business. Sell group discounts for surfing lessons and a parasailing ride.
Market your services and products where tourists are—hotels, bed and breakfasts, resorts, airports, inside taxis and on the sides of buses. Don't be shy about renting advertising space and distributing fliers all around town.
One way to attract tourists to your business is to offer them value they can't get elsewhere. As the following article shows, offer them freebies like e-books or brochures on topics like, "how to manage your budget while on vacation," or "top kid's attractions in Australia." Visitors will appreciate you going out of your way to see things from their perspective.
Above all, make sure your employees show off that welcoming Australian attitude. If you do that, you'll have visitors who will keep coming back for more.
About the Author: Kate Supino writes extensively about marketing and best business practices.
Rainmaking + ESG Launch Supply Chain Resilience Accelerator
Rainmaking, one of the world’s leading corporate innovation and venture development firms that create, accelerate and scale new business, has partnered with Enterprise Singapore (ESG), a government agency that champions enterprise development, to launch Singapore’s first ‘Supply Chain Resilience Accelerator’.
The new programme will unite startups and enterprises to boost scalable technology solutions that help fuel supply chain resilience by addressing pain points in transport and logistics.
Over the last 13 years, Rainmaking has launched 30 ventures totalling US$2bn, including Startupbootcamp. Having invested in over 900 startups that have raised more than US$1bn, Startupbootcamp is one of the world’s most active global investors and accelerators.
The new programme looks to help build more resilient supply chains for Singapore’s burgeoning network of startups by leveraging its advantageous position as a global trade and connectivity hub. As part of the Supply Chain Resilience Accelerator programme, no less than 20 startups with high-growth potential will have the opportunity to become a part of Singapore’s vibrant ecosystem of startups.
Calling Supply Chain Solution Startups!
The programme will kick off with an open call for startups who specialise in supply chain solutions for end-to-end visibility, analytics, automation and sustainability.
Applicants will then be shortlisted and receive nurturing from Rainmaking, fostering valuable engagements with corporates to drive scalable pilots with the aim to stimulate investment opportunities.
“Covid-19 exposed the fragility of global trade, and the Supply Chain Resilience Accelerator is our opportunity to spot weak links and build back better. Piloting outside tech can be an incredibly efficient way to test viable solutions to big problems, provided you de-risk and design for scale. Our programme does precisely this by helping corporate decision-makers and startups to work on compelling business opportunities, anticipate operational risks, and ultimately co-create solutions fit for wider industry adoption,” said Angela Noronha, Director for Open Innovation at Rainmaking.
Pilots will run from Singapore, with the objective that relevant organisations may adopt successful solutions globally. To that end, Rainmaking is currently engaging with enterprises specialising in varying industry verticals and have expressed interest in partnering.
“Even as we continue to work with startups and corporations all over the globe, we are so pleased to be anchoring this program out of Singapore. With a perfect storm of tech talent, corporate innovators, and robust institutional support, it’s the ideal launchpad for testing new solutions that have the potential to change entire industries. We look forward to driving the transformation with the ecosystem,” added Angela Noronha.
One of the first selected corporate partners is Cargill, a leader in innovating and decarbonising food supply chains.
"Cargill is constantly exploring ways to improve the way we work and service our customers. Sustainability, smart manufacturing and supply chain optimisation are key areas of focus for us; exploring these from Singapore, where so many key players are already innovating, will help us form valuable partnerships from day one. We look forward to joining Rainmaking and ESG on this journey to work with, support, and grow the startup community by keeping them connected to industry needs,” said Dirk Robers, Cargill Digital Labs.
In order to raise awareness on the importance of building resilience and how technology can be leveraged to mitigate risks of disruption, industry outreach efforts will include fireside chats, discussions and demo days.
In July, Rainmaking will host a virtual insight sharing event for innovation partners as well as a ‘Deal Friday’ session that connects businesses, investors, and selected startups with investment and partnership opportunities.
Programme events will also benefit Institutes of Higher Learning by offering exposure to how advanced practitioners leverage new technologies to transform traditional supply chain management and share real-world case studies and lessons learned, better equipping next-gen supply chain leaders.
“As an advocate of market-oriented open innovation, we welcome programmes like the Supply Chain Resilience Accelerator, which aims to help companies resolve operational pain points, strengthen supply chain resilience and spur growth in a post-pandemic world. With a strong track record in driving open innovation initiatives for the transport and supply chain industry, we believe that Rainmaking’s in-depth knowledge of the ecosystem and network of global partners can complement Singapore’s efforts in accelerating our business community’s adoption of tech-enabled tools, to better manage future disruptions and capture opportunities arising from shifts in global supply chains. This will in turn help to strengthen our local ecosystem and Singapore’s status as a global hub for trade and connectivity,” said Law Chung Ming, Executive Director for Transport and Logistics, Enterprise Singapore.