A small town in Japan is helping Airbnb evolve its business

Brian Chesky, Joe Gebbia, and Nathan Blecharczyk – the founders of Airbnb – have embarked upon what could be the next stage in the evolution of their online rentals business. They are starting their latest project in a small Japanese town called Yoshino, in the Nara prefecture​.

Airbnb is revealing a new division tasked with creating new futures for the company – known as Samara. The company will also be unveiling Samara’s first project: a communal housing project designed to renew a small Japanese town.

After this project is successfully delivered, Airbnb is looking to globally scale its learnings to other towns in decline. Through this initiative Airbnb could be exploring the possibility of playing a major role in urban planning.

"What excites me is that we can apply what we learned over the last eight years to create new types of commerce and new types of social change," said Gebbia, who has spent a lot of time on the project over the past year.

Gebbia claimed that the Samara innovation lab will remain a viable part of the business by doubling down Airbnb’s community of users – traditionally where the company derives much of its uniqueness. He said that the company hopes to bring itself even closer to its hosts by encouraging them to use more Airbnb products and services in exchange for financial benefits.  

Read the August issue of Business Review Australia & Asia.

Follow @BizRevAsia and @MrNLon on Twitter.

Business Review Asia is also on Facebook. 

SOURCE: [Fast Code Design

mirtmirt / Shutterstock.com 


Featured Articles

Top 10 female executives leading Japan's charge for change

As Japan pledges a 30% target for women executives at big firms by 2030, we spotlight 10 female corporate leaders blazing a trail in the country

Top 10 most valuable unicorns in China – phones to drones

Home to the world’s most valuable unicorn, not to mention the fastest growing, China may be trailing the US on numbers, but it is catching up – and fast

Top 10 fastest-growing energy companies in the APAC region

Business Chief takes a look at the top 10 fastest-growing energy companies in the APAC region, according to rankings from S&P Global Commodity Insights

Top 10 Chief Financial Officers in India

Corporate Finance

Top 10 largest companies Malaysia and the CEOs who helm them

Leadership & Strategy

5 high-profile CEO moves across Asia-Pacific this month

Leadership & Strategy