5 Tips to Market and Grow your Business via Social Media
To read more from the July issue of Business Review Australia, click here.
Whether you are founding a startup, have a fledgling or established small business, or run a company that’s at the top of the corporate world, your business can always benefit in some way from using social media.
It’s one of the easiest ways to grow a business, it allows you to connect to your customers on a personal basis and to reach these customers wherever they are – not just from a television set or from your storefront.
“There are those who love it and there are those that loathe it, yet every business has the opportunity to use social media for good, not evil,” said Natasa Denman, business owner and author of four books.
“All progressive companies are using social media to engage with their customers where they are hanging out. Put simply, if you and your business aren’t on social media, you are already one step behind your competitors.”
Natasa started seriously using social media for her business three years ago, and focused mainly on the most popular social media platforms for small businesses: Facebook and Linkedin. Facebook allows her to interact with her customers, share daily news, tips and promotions. LinkedIn has provided her a venue to connect professionally with those in her field, and to build lasting relationships with others in the community.
“I was still building my business the traditional way of getting out there networking, running workshops and meeting people, but I also saw the opportunity of reaching a wider audience online.”
There are some challenges that I discovered in the early days – I found some things worked and some things that didn’t. The more I learned through experience and the more I researched social media, the better the feedback and my results became. In fact, I’ve learned so much and have had such a good response that I now help other small business owners get their social media presence sorted.”
In an exclusive for Business Review Australia, Natasa has provided our readers with five tips for social media that a company of any size could utilize to help grow their customer base, and the loyalty of their customers.
Spend some time understanding where your potential customers and clients spend their time on social media and then make sure you go there. Every businesses’ customers are on Facebook and then you can choose between Pinterest (a visual medium), LinkedIn (for business connections) Twitter or Google+. I advise to choose to platforms that you will focus on and make them the priority rather than do a sprinkling of posts on all sites.
In the beginning you can often feel like you are talking to yourself as your Facebook business page or status updates resemble a ghost town. Attracting a faithful community is not an easy thing to do unless you turn up everyday and show that you are serious about being on social media - you must make a habit of posting every day. Let’s use Facebook as the example, and commenting and ‘liking’ any of your fans interactions. Utilizing these options can make your customers feel like they are special to you. It’s also been proven that when people “like” your business’s Facebook page, they are a lot more likely to do business with you.
Social media is not the place to go to try to sell. If you go about it this way, it is a surefire way to lose the engagement with your audience; you can actually do a tremendous amount of damage to your brand. Instead, just add value. Post relevant information that will make your audience’s lives better. Solve their problem through your expertise and share stories or case studies that back up your information.
This is a pertinent tip for LinkedIn; however, it is just as important on other platforms. If someone connects with you, make sure you have a follow-up system in place. Reply in a personal way and say how happy you are that they have connected with you. Ask what is was that made them chose to connect and offer to be available to help them if they ever need you or your expertise. This is another way of being social and building the foundation for lasting relationships.
Be the positive authority figure
No one wants to hear about your ‘woe is me’ problems on social media. If you are having challenges, wait until you overcome them and then share them as a learning experience for your audience. Never post negative comments about any customers or competitors. Be the expert and authority figure that leads by example, and show the best side of you and your business at all times.
Social media is an extremely powerful tool for your business. It is pertinent that you understand the fundamentals of marketing with your social platforms of choice before you actively utilise these tools for your marketing ventures. Knowing the basics and following Natasa’s advice will have you seeing returns from social media marketing sooner than you think.
Natasa Denman is the next-generation business mentor and product generator specialist. The founder of Ultimate 48 Hour Author, a book-writing mentorship program, Natasa is the author of four books herself – The 7 Ultimate Secrets to Weight Loss, Ninja Couch Marketing, You Can Live The Life Of Your Dreams and her soon to be released latest, The Ultimate 48 Hour Author. For more information visit www.ultimate48hourauthor.com.au.
Rainmaking + ESG Launch Supply Chain Resilience Accelerator
Rainmaking, one of the world’s leading corporate innovation and venture development firms that create, accelerate and scale new business, has partnered with Enterprise Singapore (ESG), a government agency that champions enterprise development, to launch Singapore’s first ‘Supply Chain Resilience Accelerator’.
The new programme will unite startups and enterprises to boost scalable technology solutions that help fuel supply chain resilience by addressing pain points in transport and logistics.
Over the last 13 years, Rainmaking has launched 30 ventures totalling US$2bn, including Startupbootcamp. Having invested in over 900 startups that have raised more than US$1bn, Startupbootcamp is one of the world’s most active global investors and accelerators.
The new programme looks to help build more resilient supply chains for Singapore’s burgeoning network of startups by leveraging its advantageous position as a global trade and connectivity hub. As part of the Supply Chain Resilience Accelerator programme, no less than 20 startups with high-growth potential will have the opportunity to become a part of Singapore’s vibrant ecosystem of startups.
Calling Supply Chain Solution Startups!
The programme will kick off with an open call for startups who specialise in supply chain solutions for end-to-end visibility, analytics, automation and sustainability.
Applicants will then be shortlisted and receive nurturing from Rainmaking, fostering valuable engagements with corporates to drive scalable pilots with the aim to stimulate investment opportunities.
“Covid-19 exposed the fragility of global trade, and the Supply Chain Resilience Accelerator is our opportunity to spot weak links and build back better. Piloting outside tech can be an incredibly efficient way to test viable solutions to big problems, provided you de-risk and design for scale. Our programme does precisely this by helping corporate decision-makers and startups to work on compelling business opportunities, anticipate operational risks, and ultimately co-create solutions fit for wider industry adoption,” said Angela Noronha, Director for Open Innovation at Rainmaking.
Pilots will run from Singapore, with the objective that relevant organisations may adopt successful solutions globally. To that end, Rainmaking is currently engaging with enterprises specialising in varying industry verticals and have expressed interest in partnering.
“Even as we continue to work with startups and corporations all over the globe, we are so pleased to be anchoring this program out of Singapore. With a perfect storm of tech talent, corporate innovators, and robust institutional support, it’s the ideal launchpad for testing new solutions that have the potential to change entire industries. We look forward to driving the transformation with the ecosystem,” added Angela Noronha.
One of the first selected corporate partners is Cargill, a leader in innovating and decarbonising food supply chains.
"Cargill is constantly exploring ways to improve the way we work and service our customers. Sustainability, smart manufacturing and supply chain optimisation are key areas of focus for us; exploring these from Singapore, where so many key players are already innovating, will help us form valuable partnerships from day one. We look forward to joining Rainmaking and ESG on this journey to work with, support, and grow the startup community by keeping them connected to industry needs,” said Dirk Robers, Cargill Digital Labs.
In order to raise awareness on the importance of building resilience and how technology can be leveraged to mitigate risks of disruption, industry outreach efforts will include fireside chats, discussions and demo days.
In July, Rainmaking will host a virtual insight sharing event for innovation partners as well as a ‘Deal Friday’ session that connects businesses, investors, and selected startups with investment and partnership opportunities.
Programme events will also benefit Institutes of Higher Learning by offering exposure to how advanced practitioners leverage new technologies to transform traditional supply chain management and share real-world case studies and lessons learned, better equipping next-gen supply chain leaders.
“As an advocate of market-oriented open innovation, we welcome programmes like the Supply Chain Resilience Accelerator, which aims to help companies resolve operational pain points, strengthen supply chain resilience and spur growth in a post-pandemic world. With a strong track record in driving open innovation initiatives for the transport and supply chain industry, we believe that Rainmaking’s in-depth knowledge of the ecosystem and network of global partners can complement Singapore’s efforts in accelerating our business community’s adoption of tech-enabled tools, to better manage future disruptions and capture opportunities arising from shifts in global supply chains. This will in turn help to strengthen our local ecosystem and Singapore’s status as a global hub for trade and connectivity,” said Law Chung Ming, Executive Director for Transport and Logistics, Enterprise Singapore.